Facebook is the perfect social network for marketing your business. It’s so accessible and easy to use, plus its vast user base makes it the perfect place to connect with customers. If you haven’t started using Facebook for your marketing yet, you’re probably missing out on a lot of opportunities. Here are 7 ways you can use Facebook for marketing that'll have more people seeing your posts and clicking through to your website than ever before.

Create a strong Facebook business page

Facebook pages are your hub for all of your business’s posts and content. You can use them to schedule posts and create an ongoing content marketing strategy, or you can simply publish article links and photos with a short description. You can also connect your Facebook business page to your website so people can sign up for your email list from the business’s profile. This way, any updates from your business’s page will be sent straight to your customers’ inboxes. These days, more and more people prefer to shop from Facebook. If you’re not already actively promoting your business on Facebook, you’re leaving a lot of potential customers on the sidelines. The best way to build a strong Facebook business page is to have a dedicated team member create a new business page. If you don’t have the time to do this, you can create a page on behalf of your company until you have the resources you need.

Make video marketing a priority

Video marketing is quickly becoming one of the most effective types of digital marketing. According to a study by Viddility, 76% of consumers are more likely to buy a product if they watch a video about it, compared to only 16% who read a description. With so many people using social media to consume content, companies are turning to video as a means of reaching their target audience. Video is also a great way to keep your audience engaged, as it can be more interactive than written content. There are a few ways you can make video marketing a priority on Facebook: - Schedule your posts. If you don’t want to miss a single day of the month, schedule your posts for the same time each day. This will ensure your video gets the ideal amount of attention and is more likely to get views. - Create longer videos. While fewer people are scrolling through posts, those who are are more likely to watch a video than read a paragraph. This makes it even more important to make sure your posts are longer than a paragraph. - Optimize your video settings. If your video is not getting the attention it deserves, optimize your settings. You can also make a few other adjustments to see if they improve your video’s performance.

Use Facebook groups to build up your fanbase

Facebook groups can be a great way to build a fanbase and get your name out there quickly. If you have a product or service that people are looking for, you can create a Facebook group to provide solutions to their problems. People are more likely to click links in groups than they are in Facebook posts, so make sure to post regularly in this type of group. Facebook groups are also a great place to find influential personalities in your niche. Create a group for writers, for example, and find people who are active in your industry. You can even create a group for executives and influencers with authority in your industry. These groups can also be a great place to run Facebook ads. An ad in a group can be seen by hundreds of thousands of people and cost significantly less than an ad on a Facebook feed.

Tell stories with photos and videos on Facebook

Whether you’re sharing photos or videos, Facebook is a great place to tell a story. People are attracted to stories on social media, as they are more likely to click links in a post than they are a paragraph of text. In fact, this is one of the most effective ways to use Facebook. Whether you’re a photographer or a writer, there are many creative ways to tell a story on Facebook. Here are a few ways you can do this: - Use photos and videos to tell a story. This is especially helpful if your posts are getting low engagement or if you have a lot of content. - Include quotes and images that tell a story about your brand. - Include links to other social media platforms, like Instagram and Twitter. When posts are linked to other platforms, they are seen as blog posts, newsletters, et cetera, making them more accessible to the public.

Get creative with your Messenger marketing

Messenger is Facebook’s new standalone messaging app that was recently launched. The app is similar to other messaging apps, like Snapchat, in that you can send photos and videos, as well as chat with one person. By creating a bot on Messenger, you can create a virtual assistant that can help automate marketing activities. For example, you can create a bot that sends people promos for your products and services when they enter certain keywords. Facebook is also launching a new feature that lets brands create custom content for Messenger. When a user looks at your profile, they will see content from your brand that describes what you do and links to more information.

Conclusion

Facebook is an incredible web-based entertainment stage for promoting your business. It’s incredibly easy to set up a Facebook page and begin sharing content, and video is quickly becoming one of the most effective types of digital marketing. If you haven’t started using Facebook for your marketing yet, you’re probably missing out on a lot of opportunities. Here are 7 ways you can use Facebook for marketing that'll have more people seeing your posts and clicking through to your website than ever before.